NatGeo Earth Run and what we didn't do about it

It was supposed to be an easy Sunday morning, the way Lionel Richie would croon about.
It started at 3am, after a night at Brotzeit. We got ready. Put on our lightest clothes, running shoes and drinking water.
After breakfast at the nearby McDonald's we headed out to the venue. The National Geographic Earth Run 2013 was to begin.
Little Maxine ran with her Aunt Anna and cousin Colin. Made the three kilometers in just under thirty minutes. It was fun all around. Great event. NatGeo had a good idea. It's the people around them that made me think that there was something off with the concept:

Water in plastic bottles everywhere, despite the fact each runner was issued a reusable hydration bottle.

Sponsors giving out products in hotel room size unreuseable, unrecyclable containers.

Runners throwing excess water unto the ground.

Nobody knew what car pooling was.

After the run, they head on to nearby restaurants and load up on pancakes, rice meals and coffees and cigarettes.
I'm just saying.